Video Messages

The best video messages are similar to the best classes or presentations. They are planned out, have a nice pace, and impart clear learning objectives to the viewer.

The Message

With a video message to the community, the objectives can include personalized, newsworthy information about your unit or School operations, or a call to action, such as “I invite you to join me in doing....”

Video messages recorded for a conference or virtual event support ongoing work during social distancing or from a remote workspace and may garner support or build partnerships for research.

The Pace

Due to the short attention span for videos distributed via social or email, it’s best to keep videos under 3 minutes; the more concise, the better. When preparing your script or talking points, plan on 160-350 words or 1-3 minutes long. We suggest preparing a script, but not reading it. After a practice read or two, create an improv recording looking directly into the camera. (Messages recorded for a remote presentation or course should follow the duration guidelines provided by the host coordinator.)

The Plan

For messages to the community, we suggest starting from a formula: Start with the why/what you want to communicate, provide 1-3 supporting points, and include something about what the viewer can do. The video should complement any accompanying written messaging, rather than repeat the same language. Prepare your remarks and do test recordings.

While it’s important to make it personal and to place yourself in the message, remember to make the bulk of the message about others and find a way to draw a line between the message and your viewers. People like to watch things that make them feel more knowledgeable, that makes them hopeful (for example, about something they can aspire to do themselves), or that make them have a sense of community.

For presentations and courses, refer to guidelines provided by the program coordinator.

Visit Creating Your Video for information about setting up your studio, recording, and sharing your video.